8. Do you have a content strategy?

Good content drives SEO and social networking
Everything on the Internet is content driven - search, social networking, and entertainment. A well developed content strategy helps you leverage these activities and increase traffic, conversions and sales.

1. Start with your audience in mind
Content starts with your audience. Who is your audience, what needs to they have and what media do they consume? Think about how to meet the needs of specific audiences, while achieving your business objectives:
  • Existing customers and users
  • Prospective new customers and users
  • Traditional media and news editors
  • Blogosphere
  • Influencer

2. Set realistic goals and ownership
How many corporate blogs have you seen abandoned after the initial euphoria? No time, no priority. Setting realistic goals and establishing ownership is crucial to ...


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