5. Is your website delivering sales?

Your website is your storefront
If your customers don’t find your site, they can’t buy. If they don’t easily see what you offer, they can’t buy. If you make it too difficult, they go somewhere else. Review your website by following those principles.

1. What is the primary goal of your website
Your business model and your sales model defines the objective of your website: Educate visitors, get leads, engage users, or sell products. Step back and think about the key objectives of our site:
  • Generate traffic
  • Educate your audience
  • Convert: Have people sign up for something
  • Engage: Give people a reason to come back to your site
  • Sell your product or delivers other ways to monetize your offering

2. The 30 seconds rule
Website visitors don’t spend a lot of time on a new site. Your website needs to answer the following questions...


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