4. Does your story sell?

That’s the million $ question
Your value proposition comes to life if you have a story to tell. People love stories; they can easily remember stories and stories ring true. Stories are very powerful to effectively communicate what you have to offer. Follow the 5 steps to develop your story.

1. The problem and your protagonists
Create interest and curiosity with your story. Describe a specific scenario or situation where your protagonists face a challenge that your audience can relate to.
  • Use a specific customer example
  • Talk about a group of people that face a specific challenge

2. How does your company help
Explain in simple terms how your company or your product has helped your...


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