2. How focused is your marketing strategy?

Every sound strategy starts with objectives
Your marketing strategy defines how to reach your marketing objectives and goals. Without clear and measurable objectives, you won’t be able to see if your strategy works and how to adjust it if necessary.

1. Define key objectives and goals

What are your goals and objectives? You need to put a stake in the ground and define quantifiable goals and objectives for your business, such as:
  • Revenue growth by x%
  • Get x new customers
  • Get x leads per month
  • Increase conversions by x%
  • Convert from free to paid customers

2. Develop or review your strategy
Define how your organization will reach those goals and objectives. Again, be specific and make sure that you ...


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