“Improv teaches actors to listen and be aware of the other players, to have clarity in communication, and confidence to make choices instinctively.”
So, how can you use that in marketing? Well, it is almost 100% the same – great marketing is about:
- Listening to customers and being aware of their needs and situation (empathy).
- Clearly communicating to them your value proposition, benefits, and how to use your products and services.
- Making choices and fully committing to it: Focusing your offering on what’s really important for the customer based on what you have learned from them.
So, how about adding a little improv to your marketing strategy planning? Listen and observe, communicate clearly and then focus on what's right for the customer.