Jan 18, 2012

Do you really know what your customers need?

Many high-tech companies LOVE technology, they create lots of features, and talk about it. As we all hopefully know by now (see my other post about customer focus), customers don't buy the product features, they buy the VALUE of the product. So, in order to build and market the right value you need to really understand what customers need. I just got this graphic that illustrates the issue that different people within the organization have different understandings of the customer needs.
Disclaimer: I did not create this graphic, somebody sent it to me. And I would like to recognize the unknown person who created it - great job!