Jun 10, 2011

Are you a customer of your own company?

The key of doing great and effective marketing is to understand your customers. Besides doing research, focus groups and ongoing interaction with your customers, you should think about these three questions:

1. Step into the role of your customers and ask yourself: Would you buy your product, honestly?

The answers will help you better understand why people buy and why they don’t buy.

2. Do you use your own product?

It always amazes me how many companies find lots of excuses for not using their own products – probably the same reasons why their customers don’t.

3. Are you selling a product, or are you selling the value (of the product)?

People don’t buy products; they buy the VALUE of the product. Don’t market and sell features, sell the value of the features.

Answering these questions will help you be more effective in your marketing activities and also to improve your product or service offering. Be your own customer - everyday!

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